PPC

PPC, or Pay-Per-Click, is a simple way to advertise online. You only pay when someone clicks on your ad and visits your website.

About PPC

PPC, or Pay-Per-Click, is a highly effective online advertising channel that allows businesses to gain visibility and reach their target audience quickly. Unlike traditional advertising, where you pay for ad placement regardless of the results, PPC ensures you only pay when someone interacts with your ad by clicking on it.

With PPC, your ads can appear on popular platforms such as Google, Bing, and social media networks like Facebook, Instagram, and LinkedIn. These ads are typically displayed at the top of search engine results pages (SERPs), in banner spaces on websites, or directly within users' social feeds, making them highly visible to your desired audience.

The core idea behind PPC is that you bid on keywords or audience segments relevant to your business. For instance, if you own a pet supply store, you might bid on terms like "buy pet food" or "dog toys near me." When someone searches for these terms, your ad competes with others in an auction for placement. If your bid and ad quality are strong, your ad will appear prominently, ready to attract clicks and drive traffic to your website or landing page.

What does PPC involve?

Ad Placement

Your ads appear in search results, websites, or social media feeds.

Cost Per Click (CPC)

When someone clicks your ad, they are directed to your website, landing page, or product page.

Keyword Targeting

You choose keywords or phrases related to your products or services.

Clicks Lead to Action

You bid on keywords, and the amount you pay depends on the competition for those terms.

PPC services

Power Hour

With the right guidance, a lot can be achieved in just one hour. It’s the ideal time to tackle PPC challenges, troubleshoot performance, get specialist support or identify growth opportunities.

A PPC Power Hour is a focused 60-minute online session where you’re in control.

I’ll walk you through everything, answering your questions in clear, straightforward language. No jargon, no confusion—just practical advice you can understand and use. After all, isn’t that the point?

I offer ongoing PPC management services tailored to align with your business goals—specifically, driving conversions and maximising ROI.

I understand how important it is for my clients to know where their money is being spent, so I take a collaborative approach. This means I can also provide advice on broader marketing channels to help improve your overall visibility.

With regular updates to review progress, you can rest assured that I treat your business as if it were my own when it comes to marketing!